I worked at Überground, an advertising agency from Hamburg, where I was responsible for a large part of how the agency presented itself.
Team Überground · class of October 2024
My part
From the website to a pair of socks – here’s where the words ended up.
Social media · concepts & captions
Website launch · March 2025
„Wir haben den ultimativen Reality-Check gemacht und die Leute auf der Straße zu der neuen Überground-Website befragt.“
We did the ultimate reality check and asked people on the street about the new website.
Client
Überground (own brand)
Channels
Instagram, LinkedIn, Website, Job ads, Christmas card, Merch
Year
2023–2025
I worked on
Copy, tone of voice, social concepts, website copy, job ads, merch ideas, shoot concept and production
Next project — Mohrenbräu – Mo’s
Straight outta Vorarlberg.→











