Meet Mo.
Mohrenbräu is a Vorarlberg brewing legend. Its rebellious little sibling needed a face – so we invented one: Mo, a marmot with hip-hop swagger, fronting a whole new beer brand.
↑ Heaven.
“Hell” is what Austrians call a lager.
Hinter Arlberg gibt’s das nicht.
You won’t find this beyond the Arlberg – a jab at the rest of Austria.
Tastes like Hell.
Sounds like a warning. Means: tastes like lager.
Straight outta Vorarlberg.
The claim, on the road out of town.
Client
Mohrenbräu, Vorarlberg
Agency
Überground, Hamburg
Year
2025
I worked on
Headlines, idea for a short spot
Next project — The Generation Forest
Toll, wer das Klima schützt.→