Toll, wer das Klima schützt.

Schlau, wer dabei Geld verdient.

Great if you protect the climate. Smart if you make money doing it.

Climate investing sounds great. Until you think about it.

Too far away.

Certificates? Dodgy.

Way too cryptic.

The idea

The Generation Forest is a cooperative that reforests rainforest in Panama – and pays its members a return. So we dropped the guilt and the green pathos and sold climate protection as what it also is: a smart investment.

My part

The idea for the film? Mine.

The wall

01 / 04

Our forest lets parrots and pumas thrive. And yes, your toads too. (toads = slang for money.)

02 / 04

Being sustainable without looking eco.

03 / 04

The hottest crew is called climate protection cooperative.

04 / 04

Let’s give each other less. 5 tonnes of CO₂ less.

Unser Wald lässt Papageien und Pumas aufleben. Und ja, deine Kröten auch.

The hottest crew is called Klimaschutz-Genossenschaft.

Schenken wir uns weniger. 5t CO₂ weniger.

Digitale Stele mit TGF-Motiven in der Berliner Innenstadt

Out there — Berlin

On digital screens across Berlin – and where a poster wasn’t big enough, on a giant one at Kleistpark.

Client

The Generation Forest

Agency

Überground, Hamburg

Year

2023

I worked on

Concept, headlines, idea for the hero film

Next project — Smarter Start ab 14

Deniz (9) fürchtet das Monster unterm Bett.→