The insight
Axpo is Switzerland’s largest producer of renewable energy and wanted to own the conversation about the energy future. But most people are a little afraid of that future. So we answered with the most Swiss thing imaginable – optimism, made in the mountains.
Good tomorrow, Switzerland – a pun on “Guten Morgen”.
Wir können weiter
Solala
machen.Oder Solar.
We can keep doing so-so. Or solar.
Energie aus Wasser und Weitblick.
Energy from water and foresight.
On station walls, at tram stops, on the way to work – optimism where the commute happens.
2023
Launch of “Machen für Morgen”: a vignette film full of Swissness, plus a run of optimistic posters.
2024
A mega poster for the Street Parade in Zurich.
2025
Campaign flights on wind, water and solar – each with its own line.
Client
Axpo, Switzerland
Agency
Überground, Hamburg
Year
2023–2025
I worked on
Concept, headlines
Next project — Eduscho
Nicht neu. Aber neu.→